Most of the businesses have a varying customer base. Even if the same product is being pitched to different shoppers, it is important to be creative and compelling with product packaging. Using the same kind of product boxes for all consumer segments isn’t likely to get you the required attention. If you have lash extension manufacturing and retail business, do thorough research on your target audience before customizing product boxes. You will need a diverse kind of custom packaging to sway various customers.
Individuals who would be shopping for lash extensions can be categorized according to demographics and psychographics. For B2B selling, you need to have a professional and proactive approach for product boxes. Custom lash boxes should be printed according to the mindset and needs of your varied target market. You can’t stick with one design and text for grabbing attention of different shoppers. Here are some tips on customizing lash packaging for different customer segments!
Creative Custom Printed Lash Boxes for Influencers
If you want your lash extensions to get featured on social media channels, reach out to that consumer segment through creative and interactive packaging. Your custom lash packaging for such buyers should be glitzy and glamorous. It should convey the idea that wearing your lash extensions would add an attractive appeal to your shoppers’ eyes.
Be meticulous about quoting highest quality and other striking features of your extensions because influencers won’t suggest your product to the followers unless they find it really worth it. Pricing, care instructions, and other details should be printed vividly on the product boxes to facilitate customers.
Professionally Designed Lash Boxes for Salons
For effective selling to salons and beauty clinics, your lash extension packaging should be designed and printed professionally. Be vigilant about the latest trends, products and techniques being used in salons and skin clinics; make sure that your product packaging meets the set standards. The text on your custom lash boxes should have a professional tone. The packaging should answer various questions like if the extensions can be used for permanent procedures and more.
Provide the necessary and sought after product details through your packaging and list down your contact details prominently so a business can contact you for further information. Being helpful and credible with the packaging details would build your image and trust with other businesses.
Simple and Easy to Handle Lash Boxes
For shoppers who would be looking for lash extensions for festivities or formal events, you need to have lash boxes wholesale customized with cautions, allergens, safety storage, and other details. If you have variety of lash extensions, different color themes can be used for various product boxes to make them differentiating and unique.
For bundled up lash extensions and similar items, you can have gift boxes like the packaging. This will stir the interest of shoppers in your products and they will feel inclined into checking out the features and texture of extensions. Having window boxes for your product packaging will allow the potential shoppers to have a clear overview of lash extensions and pick the ones that best suit their preferences.
Your lash packaging for all customer segments should have laudable finishing. Printing material and customizations for product packaging boxes should be selected warily as it will affect the shelf life of lash extensions.